Category Archives: Sales Training

Business Plans – Do I really need one?

Any business, whether it is just starting out or is considering the next stage in its development, will need a business plan. A business plan serves several important purposes. Perhaps the most obvious is to help raise funding. A business … Continue reading

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2016 – Start as you mean to go on.

2016 – Start as you mean to go on. For a sales and marketing strategy to be effective, whatever the size of the business, it is important to work to a plan. The purpose of a sales plan is to … Continue reading

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Understanding your Customers

With the customer increasingly becoming the driving force in all areas of business, companies must make sure they understand their customers and what they want. Most commentators agree that the principal purchasing factor for customers is ‘best value for the … Continue reading

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