Tag Archives: new business start up

2016 – Start as you mean to go on.

2016 – Start as you mean to go on. For a sales and marketing strategy to be effective, whatever the size of the business, it is important to work to a plan. The purpose of a sales plan is to … Continue reading

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Understanding your Customers

With the customer increasingly becoming the driving force in all areas of business, companies must make sure they understand their customers and what they want. Most commentators agree that the principal purchasing factor for customers is ‘best value for the … Continue reading

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Talk to your Staff

Your staff are your key business asset. They know your business, and can highlight practical issues that arise on a day-to-day basis, helping systems to become more efficient and cost-effective, and identifying opportunities for generating new business. Involving them in … Continue reading

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Brand Awareness

Brand building can be a powerful growth strategy for businesses of any size – large, medium, or small. The key is to understand what it is you do best and to use brand awareness to communicate that message repeatedly across … Continue reading

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Business Planning and Strategy

Now I know this should be a given, but I still find it amazing to find so many businesses who don’t find the time to investĀ in proper business planning and strategy. Time spent here getting it right, will give a … Continue reading

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